1. CBS and Viacom Merger Discussions Set to Accelerate, but Valuation Remains a Big Hurdle

    CBS and Viacom Merger Discussions Set to Accelerate, but Valuation Remains a Big Hurdle

    Board members from CBS Corp. and Viacom are expected to meet as soon as next week to begin discussions on the valuations of both companies for a possible merger. Executives at both media companies have been hip-deep in crunching numbers and preparing financial data to guide the discussions between the members of the special committees assembled to consider options for a CBS - Viacom reunion...

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    1. After several years of deteriorating trends, the company has taken a decisive turn in strategy to re-set its distribution relationships, re-focus its advertising approach using well-developed data and in-house ad technologies, and fix the Paramount studio.
    2. CBS lines up very well with the relatively growth advantaged areas, while Viacom lines up well with the more growth challenged areas. On the basis of asset mix, we think that CBS is better off on its own than it is in acquiring Viacom.
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