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- IPG plans to buy Acxiom's Marketing Solutions division for $2.3 billion.
- The deal should help it create custom audiences for clients and target ads.
- But the deal represents a risk for IPG, in part because its competitors may no longer want to work with Marketing Solutions after it becomes part of IPG.
- What's left of Acxiom will rename itself after its LiveRamp division and move its headquarters...