1. Fiat Chrysler Merger Bid for Renault Comes Amid Market Upheaval

    Fiat Chrysler Merger Bid for Renault Comes Amid Market Upheaval

    ... efficiencies in manufacturing, purchasing and R&D, Fiat Chrysler on Monday presented Renault's board of directors with a 50-50 merger proposal...

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    1. This is happening at a time when the industry is coming off peak car sales, and we are on the verge of transformation of the global auto industry.
    2. Not only do you have more employees per car, but you have lower average transaction prices.
    3. FCA has done quite a good job of turning around Chrysler in North America, but they have neglected Europe for a number of years.
    4. When there is not a clear line of responsibility it can turn into nightmares.
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