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The 70:20:10 Rule of Board Learning by Debra Beck
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To Build A Creative Team You Need Insiders And Outsiders.

While this dynamic has the potential of increasing the flow of creative ideas, there are two prerequisites for success. The first is that there is trust already built within the team. Without trust, the insiders will treat the outsiders' ideas as completely irrelevant, unfeasible, radical (not in a good way), and even dangerous, and use everything in their power to stop them. At the same time, the outsiders will think of the insiders as blockers and lacking vision, and thus will discount all objections they bring. If trust already exists within the team, built on respect for mutual competence .....