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Who’s in charge here? By: Charles Whipple
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Corporate Boards Begin To Seek Marketers For Digital Savvy

cmo.com

An MSI study found that boards with one marketing-experienced director saw a 3% increase in total shareholder return over boards with none. Contributing at the board level is significantly more fruitful than advising companies on an unofficial basis. CMOs who want to get up to speed should research the differences between boards and operating teams...

Mentions: Board Recruitment David Einhorn Wells Fargo