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Ad Agency IPG Plans to Buy Acxiom's Data-Marketing Division for $2.3 Billion

Business Insider
  • IPG plans to buy Acxiom's Marketing Solutions division for $2.3 billion.
  • The deal should help it create custom audiences for clients and target ads.
  • But the deal represents a risk for IPG, in part because its competitors may no longer want to work with Marketing Solutions after it becomes part of IPG.
  • What's left of Acxiom will rename itself after its LiveRamp division and move its headquarters...
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